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Privacy Policy

 

 

 

 

Effective Date: June 13, 2026

1. Introduction

Drop Your Case (“we,” “us,” or “our”) is an educational consultancy that helps Pakistani students apply to universities in China. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal information you provide through our website (dropyourcase.com), the Apply Now application form, and during the consultation process conducted via email or other communications.

By using our website or submitting information to us, you agree to the practices described in this policy. If you do not agree, please do not submit your information or use our services.

2. Information We Collect

2.1 Website Application Form (Apply Now)

When you submit our Apply Now form, we may collect:

  • Full name
  • Email address
  • Phone number / WhatsApp number
  • Country and city of residence
  • Academic qualifications and grade information
  • Preferred universities and programs
  • Desired start date / intake year
  • Any other information you voluntarily include in the form

2.2 Email Consultation Communications

During the consultation process conducted over email, we may collect and retain:

  • All correspondence, questions, and documents you send us
  • Academic transcripts, certificates, or diplomas you share for review
  • Passport or national identity document details (if shared for application assistance)
  • Financial or scholarship information you voluntarily provide
  • University application drafts and personal statements

2.3 Website Usage Data

When you visit dropyourcase.com, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, operating system, and device information
  • Pages visited, time spent on pages, and referring URL
  • Cookies and similar tracking technologies (see Section 7)

2.4 Lead Generation and Advertising

If you submit your information through a Meta (Facebook/Instagram) lead generation form or Google Ads landing page, we collect the information provided in that form, which may include your name, email address, phone number, and study preferences.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide consultancy services
  • Process and assist with your university applications to Chinese institutions
  • Send you information about our services, webinars, and relevant updates (with your consent)
  • Improve our website content and services
  • Comply with legal obligations
  • Run advertising campaigns on platforms such as Google Ads and Meta (Facebook/Instagram)
  • Analyze website traffic using Google Analytics 4

We do not use your personal information for purposes incompatible with those disclosed at the time of collection without your consent.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Chinese universities and their admissions offices, as necessary to process your application and only with your knowledge and consent
  • Service providers who assist us in operating our website and communications (e.g., hosting, email services, CRM tools), who are contractually obligated to protect your data
  • Advertising platforms such as Google and Meta for the purpose of running targeted advertising campaigns (limited to contact data used for audience matching)
  • Legal authorities if required by law, court order, or to protect our rights

We require all third parties to handle your data securely and in accordance with applicable law.

5. Applicable Privacy Laws

Drop Your Case is based in Texas, United States. We comply with the Texas Data Privacy and Security Act (TDPSA), which took effect July 1, 2024. As our services are used by individuals in Pakistan and other countries, we also strive to apply internationally recognized best practices consistent with the General Data Protection Regulation (GDPR) where applicable.

Under the TDPSA, Texas residents have the following rights:

  • Right to know what personal data we collect and how it is used
  • Right to access a copy of their personal data
  • Right to correct inaccurate personal data
  • Right to delete their personal data
  • Right to data portability
  • Right to opt out of targeted advertising and profiling

To exercise any of these rights, please contact us at privacy@dropyourcase.com. We will respond within 45 days of receiving your request.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:

  • Application form data is retained for up to 3 years from the date of submission
  • Email consultation records are retained for up to 5 years
  • Website analytics data is retained per Google Analytics default retention settings (up to 14 months)

You may request deletion of your data at any time by contacting us (see Section 11).

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies including:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: Google Analytics 4 (GA4) to understand how visitors use our site
  • Advertising cookies: Google Ads and Meta Pixel for tracking ad performance and remarketing

You may control or disable cookies through your browser settings. Disabling certain cookies may affect your ability to use some features of our website. Where required by law, we obtain your consent before placing non-essential cookies.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. These include:

  • Transmission via HTTPS/SSL encryption
  • Restricted access to personal data within our team
  • Secure email practices for handling sensitive documents

While we take these precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

9. Children’s Privacy

Our services are intended for students who are typically 17 years of age or older. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States and China (in connection with university applications). We take steps to ensure that transfers are made in accordance with applicable law and that your data receives adequate protection.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or want to request deletion of your information, please contact us at:

Drop Your Case
Email: privacy@dropyourcase.com
Website: https://dropyourcase.com

12. Updates to This Policy

This Privacy Policy was last updated on June 13, 2026. We reserve the right to update this policy at any time. Material changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.